Marketing Manager

Marketing Manager is responsible for overseeing the overall functionality of the marketing department. They will be responsible for overseeing the planning, development and execution of the marketing and advertising initiatives.
Reporting directly to General Manager/Owner CEO, Their primary responsibility is to generate revenue by increasing brand awareness, drive customer acquisition, build market share and contribute to brand equity growth.
Essential duties and responsibilities :
Develop and implement online (SEO, SEM, Inbound, Content, Lead Nurturing, Link building & Digital P.R, Brand Reputation...) and manage offline (Adv, Direct Marketing, Site Marketing, Promotions, P.R...) marketing & communication strategy across the marketing mix maintaining maximum ROI for each instance.
Plan and execute communications calendar, plan leads generation and promotion activities through monthly quarterly and yearly cycles. Maintain, track and manage prospecting promotional activities to record results for sales follow through, review and improvement.
Analyze market trends and optimize effectiveness and efficiency of marketing & communication activities in order to reach leads, shows and contracts target and a clear and consistent brand positioning.
Monitor and manage budgets by comparing and analyzing actual results with plans and forecasts.
Oversee company’s social media channels, blog and website working in partnership with an external agency.
Build and manage partner marketing relations.
Liaise with media owners, digital PPC agencies for efficient media spend.
Translate global campaigns and marketing activities to the local market.
Minimum requirements :
3-5 years of experience working in marketing roles in preferably international organization or an agency with global clients.
Able to demonstrate end to end campaign management to achieve business goals.
Strong communication and presentation skills, both verbal and written.
Passion for building a global brand in education industry.
Exceptional team player with the confidence and integrity to earn team confidence quickly.
Ability to thrive in a fluid, fast paced and entrepreneurial environment.
Strong negotiation and people skills.
Strong analytical background with ability to evaluate programs and monitor results.
Fluent speaking and written English. B.S Degree required.