• Catégorie :
  • Niveau d'études: BAC + 3
  • Région : ALGER
  • Publiée le: 26-05-2020 à 01:00:00
  • Nombre de vues: 1


Job Purpose Create, execute & evaluate the insight led brand marketing plan which delivers market shares & financial goals. Principal Accountabilities 1- Build local understanding Regular use of research findings, market data, consumer, customer and shopper opportunities Champion on a continuous basis consumer understanding to secure a truly consumer-led vision and strategy. Understand broad consumer trends and also specific consumer issues with the brand. Assimilate and interpret the Brand Health Check and other Quantitative data. Understand and use appropriately a broad range of ad hoc research tools. Identify opportunities for local business to drive growth Adjust brand plans in the light of new category understanding, competitor activity or market changes EXPECTED END-RESULTS 2- Annual brand plan: annual structure review of core data business performance, brand health and competitive context EXPECTED END-RESULTS Define must-win battles/measurable objectives Define Activity plans/Schedule 3- Establishes channel priorities and opportunities to bring the brand to life at the point of purchase EXPECTED END-RESULTS Promotions planning Budget setting Interface with trade marketing 4- Managing launch/re-launch plans Execute launch plans using funds efficiently to achieve measurable objectives and grow the business EXPECTED END-RESULTS Ensure excellent execution of launch plan to drive distribution, trial, loyalty and awareness Perfect execution of launch/re-launch 5- Communication and activations deployment Manage communication plan (ATL, BTL, PR, 360° activation program, etc.) EXPECTED END-RESULTS Implement integrated above and below the line brand plans Manage budget Establish productive working relationships with local support agencies 6-Leads multifunctional teams to execute the national brand plan in key channels and achieve the brand objectives S&OP weekly meetings to review and follow marketing and trade activities, define the demand EXPECTED END-RESULTS Ensure alignment across portfolio activity Ensure marketing plans are implemented down to individual channel level Ensure maximum synergy is achieved between customer and brand objectives. S&OP: inputs for innovation and demand assessment. 7-Constantly evaluates performance of national support activities and in-store implementation against measurable objectives Track market trends and competitors activities EXPECTED END-RESULTS Post evaluate Launches and promotions Monitors market shares, distribution and brand health attributes Use learning to identify solutions for future activities Analyze competition activities to better counter them 8- Managing resources and making adjustments to deliver Annual plans and Profit targets EXPECTED END-RESULTS Delivers against annual TO & profit targets Monitors and protect brand profit margins Controls brand expenditure vs. budget Makes budget adjustments in response to market events and competitor movements Job Requirements Bachelor or Master Degree 3-5 Year Experience Minimum Preferably In An FMCG Company Fluent French & English (written & spoken) Analytical skills Project Management Skills Attention to details   Postuler

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