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REGIONAL SALES MANAGER (INDIRECT RETAIL)

ALGER

Catégories: Commercial / Vente
Secteur d'activité: Informatique, Télécom, Internet
Niveau d'études: BAC+5
Années d'experience: 6 à 8 ans
Wilaya: ALGER
Publiée le: 01-12-2025 à 11:32:42

Description

Oversee the regional
sales operations and development of the mobile phone business in a designated
region of Algeria. The Regional Sales Manager (RSM) is responsible for driving
sell-out performance, expanding market share through indirect retail partners,
and translating field insights into strategic business actions. This position
involves leading a team of Area Supervisors, strengthening distributor
relationships, and executing regional strategies that align with national sales
objectives.
Le profil demandé
- Bachelor’s degree or higher in Business Administration, Marketing, or
related fields;
- Minimum 6 years of experience in sales, preferably including at least
3 years in a managerial position within the telecom, mobile, or FMCG industry;
- Proven track record in channel sales, distributor management,
and retail development;
- Strong analytical skills with the ability to transform data into
actionable strategies;
- Excellent leadership, communication, and negotiation skills;
- Proficiency in sales forecasting, budget management,
and KPI monitoring;
- Fluent in English (working language) ;
- High adaptability and ability to thrive in a fast-paced, competitive
market environment.
Missions:
Recruit, train, and manage a team of Area Supervisors ;
Cascade national sales targets and define clear KPIs (Sell-in, Sell-out, Distribution, Visibility, etc.);
Monitor team performance, analyze results, and implement corrective actions when needed ;
Conduct field visits with Area Supervisors to assess market execution and provide coaching ;
Develop quarterly and annual business plans aligned with national objectives.
Identify new retail partners, growth areas, and untapped markets within the region ;
Provide accurate sales forecasts and coordinate with supply chain and demand planning teams ;
Manage and optimize the regional trade marketing budget to ensure maximum ROI ;
Build and maintain strong relationships with key distributors and retail partners ;
Conduct quarterly business reviews with top distributors to align on performance and strategic objectives ;
Act as an escalation point for resolving complex issues between the field team, distributors, and retailers ;
Analyze sell-in and sell-out data, market share trends, and competitor activities to identify improvement opportunities ;
Prepare and present regional performance reports to senior management with action plans ;
Consolidate field feedback to build a clear understanding of regional challenges and opportunities ;
Adapt national trade marketing and promotional campaigns to the regional market ;
Measure the effectiveness of trade marketing activities and propose improvement actions ;
Ensure optimal allocation and visibility of POSM materials across all retail outlets.

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