Digital Marketing Officer

ALGER

Catégories:
Secteur d'activité: Alger, Algérie
Niveau d'études: 09 décembre
Années d'experience: Distribution, Commerce
Wilaya: ALGER
Publiée le: 26-10-2024 à 06:43:28

Description

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.
With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.
Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.
Job description:
We are looking for an experienced Digital Marketing member to assist in the planning, execution and optimization of our online marketing communication and the promotion of our products and services through digital and other ATL channels;
He will be tech-savvy and intuitive with great ideas to reinforce our product marketing campaign through various ATL support.
Responsibilities:

Assist in the formulation of strategies to build a lasting digital connection with consumers.
Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.).
Coordinate with all business units to implement efficient product ATL communication.
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
Be actively involved in SEO efforts (keyword, image optimization etc.)
Elaborate influencer strategies and partnership with efficient monitoring and coordination with advertising agencies.
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and update website LG.com
Collaborate with designers and agencies to improve local content creation and user experience.
APMS budget management for all ATL activities.
Measure performance of digital marketing activities using a variety of Web analytics tools (Google Analytics, Sprinklr & Tableau.) and report in monthly basis to top management.
Acquire insight in online marketing trends and keep strategies up-to-date.
Maintain partnerships and coordination with media agencies.

Requirements:

Proven experience as Marketing & digital Communication or similar role. (Minimum 5 years experience)

Excellent understanding of digital marketing concepts and best practices.

Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.

Product marketing experience.

Perfect knowledge of web analytics tools (e.g. Google Analytics, etc.).

Skills and experience in creative content writing.

Analytical mindset and critical thinking.

Excellent communication and interpersonal skills.

Team management skills.

Bachelor or MBA degree in marketing or relevant field.

Fluent English speaking and writing is mandatory.

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