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Brand Manager – Fabric solutions

  • Catégories: Marketing, Communication
  • Secteur d'activité: Distribution, Commerce
  • Type de poste: CDI
  • Niveau d'études: Master 2, Ingéniorat, Bac + 5
  • Années d'experience: Confirmé / Expérimenté
  • Publiée le: 06-08-2025 à 14:35:18
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Description
SUPPORT ON DEVELOPMENT/UPDATE OF THE LOCAL CATEGORY STRATEGY:- Managing the Category & Brand Audit (6Ps) to understand local consumers behavior/needs and identify root issues and opportunities.- Identify market, customer and channel category trends, supply chain and financial implications and emerging consumer and shopper behavior.- Translate global brand strategy into a strong local 12Q plan based on local job-to-be-done.- Ensure cross functional teams annual plan coordination with consumer plan, while supporting them by providing relevant brand assets, materials & global best practices.- In collaboration with Trade marketing team, sets national level brand KPI’s and channel marketing strategy andidentify relevant in-store solutions.- Deploy consumer activity plan as per the planning in terms of Mass media, Digital & Unmissable on ground activities.- Monitors brand performance to implement appropriate plan changes.- Manage brand P&L to drive profitability & unlock investment behind the brands.- Provides input to volume forecasting, financial updates and monitors key indicators and drivers ofbrand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.INNOVATION & RENOVATION:- Ensure landing on-time in-full of innovations/renovations as per the 12Q plan.- Define innovations product design in collaboration with R&D and procurement.- Lead the monitoring and reviewing the effectiveness of innovation/renovation program to inform future plans.- Support cross functional team as product owner by giving clarity on the direction and support on problem solving of daily challenges.- Ensure successful innovations launch plan hand in hand as 360° plan with trade & customer development teams.
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