JOB DESCRIPTIONContent & Community Coordinator(including Media Buying)1. Why this role existsFollow Me Academy is transitioning from a personal brand -driven model  into a structured, system-driven organization. The marketing function content, community, and paid campaigns  has historically depended too heavily on the CEO's direct involvement.This role exists to solve one specific problem:Core promise of this roleFree the CEO from daily operational follow-up on content and community by becoming the trusted filter between the media team and the brand.The Coordinator is the operational guardian of the brand on social media: protecting its identity, controlling quality before publication, supervising the media team, growing the community, and running paid campaigns without owning strategy.2. Position in the teamCompanyFollow Me Academy (FMA)DepartmentMarketingReports toMarketing & Communication manager Position typeCoordination — Operational execution + Media BuyingLevelJunior Team coordinatedEditor, Videographer, Media AssistantValidation authorityNone — proposes and reviews; marketing manager validates 3. Core missionIn one paragraph:The Content & Community Coordinator ensures that every piece of content published by Follow Me Academy is on-brand, on-time, and on-message; that the media team executes without the CEO's daily intervention; that the community grows and stays engaged; and that paid campaigns generate leads efficiently.4. The three pillars of responsibilityThe role is built on three pillars. Each one is a hat the Coordinator wears, and together they form the full job. The same three pillars are used to evaluate performance and calculate the quarterly bonus.PillarWhat it coversABrand Quality & OperationsBrand identity, cultural compliance, creative quality, validation gate, team coordination, publishing discipline, onboarding new content creatorsBCommunity & EngagementCommunity supervision, analysis, reporting, customer feedback loopCMedia Buying & LeadsEditorial planning, media buying, campaign performanceABrand Quality & OperationsProtect the brand identity. Lead the team. Make execution predictable.DAILYReview and validate every piece of content. Run the daily team check-in.WEEKLYAudit brand consistency. Update the editorial calendar.MONTHLY / PROJECTOnboard new creators. Refine workflows. Define visual standards for upcoming campaigns.A.1 — Protect the brandEvery piece of content respects FMA's identity. No exceptions. The Coordinator catches breaches before publication, not after.No background music in videos . only sound effects and culturally appropriate memes.Visual modesty: respectful framing when filming female students(avoiding sensitive body parts), regardless of outfit choices.Cultural fit: all content aligns with Algerian and Muslim values. No seductive or provocative scenes.Visual consistency: unified subtitle fonts, colors, and shapes across all platforms.Format discipline: short videos under 90 seconds by default + cover pictures for videosCreative quality: every video has an attractive hook, a structured sequence,creative effects , and a memorable message.Trend watch: track formats, memes, and audio trends to feed the team with fresh ideas.Why this mattersThese rules are non-negotiable. Any breach harms the brand and triggers a penalty in the bonus structure.A.2 — Validate before publishingNothing goes live without the marketing manager’s approval. The validation chain is:Editor or Videographer produces the content.Coordinator reviews against brand and cultural rules.Coordinator submits to the marketing manager for final approval.Only after approval, content is scheduled and published.Bypassing this chain is treated as a serious breach.A.3 — Lead the team & run daily operationsCoordinate the daily work of the Editor ,Videographer , and Media Assistant Hold a daily check-in to align priorities and unblock issues.Track deliverables against the editorial calendar and flag delays early.Publish content on the dates and times defined in the marketing plan.Ensure captions and calls-to-action are written in FMA's brand voice.Coordinate with external graphic designers for campaign visuals and covers.Onboard the new content creators and ensure brand consistency supporting FMA's shift from a one-person brand to a structured, scalable academyRemind the team of workplace standards (behavior, dress code, focus). Escalate issues to HR when needed.BCommunity & EngagementWatch what the audience says. Turn it into reports and decisions.DAILYSupervise Media Assistant on DMs and comments.WEEKLYPage statistics analysis. Complaint reports to marketing manager.MONTHLY / PROJECTTrend analysis report. Customer insights synthesis.B.1 — Supervise the communityThe Media Assistant handles the daily execution. The Coordinator supervises, analyzes, and plans.Set the community management plan: posting schedule, response time targets, escalation rules.Set the engagement plan: quizzes, memes, interactive posts. Brief the Media Assistant on execution.Ensure messages are answered within 2 hours during business hours.Guide the Media Assistant on tone, brand voice, and handling sensitive interactions.Step in directly only for complex cases: escalated complaints, sensitive replies, or VIP interactions.B.2 — Analyze and reportBi-Weekly: reach, engagement, follower growth, top-performing content, leads transferred to Sales.(CEO in copy)Monthly: deeper analysis of what worked, what didn't, recommendations.(CEO in copy)Turn recurring customer objections, complaints, and suggestions into actionable insights for marketing and sales.Send complaint and feedback reports to Sales  based on what the Media Assistant collects..CMedia Buying & LeadsPlan ahead. Spend smart. Generate leads.DAILY(During media buying cycles) Monitor campaign performance.WEEKLYEditorial calendar planning. Campaign optimization.MONTHLY / PROJECTBuild 2-3 month marketing plan. Deliver campaign reports.C.1 — Plan aheadBuild a content and marketing plan 2 to 3 months ahead of execution.Align the plan with business objectives. Coordinator prepares, the marketing manager validates.Translate the plan into a weekly editorial calendar shared with the team.Set clear, measurable objectives for each campaign.Adapt the plan based on performance feedback and emerging trends.C.2 — Run paid campaignsPlan and execute paid campaigns on Meta (Facebook, Instagram), TikTok, YouTube, and Google Ads..Standard cycle: 2 weeks of active media buying every 5 weeks.Define audience targeting, budgets, ad formats, and A/B tests with the marketing manager.Monitor campaign performance daily during active periods.Optimize to reduce CPL (cost per lead) and increase ROAS (return on ad spend).Deliver a full campaign report at the end of each cycle.5. What this role is NOTTo avoid ambiguity, this role does NOT include:Defining the overall marketing strategy ( Marketing Direction responsibility).Defining brand positioning and content pillars (validated by Marketing manager).Final validation of content (the role proposes and reviews; the marketing manager validates).Graphic design execution (outsourced to freelance designers; the Coordinator manages the brief and coordination).Hierarchical management of the media team (coordination only, no HR decisions).Scriptwriting as the primary author (the role contributes ideas; dedicated scriptwriters The validation principleThis role proposes — the marketing manager  validates. This role coordinates — the marketing manager  and HR decide. This role executes the plan — the Marketing Direction defines it. Respecting this principle is the foundation of trust in this role.6. Performance & rewardsThis section describes the principles and structure of how performance is measured and how the bonus is calculated. The exact numerical values (percentages, weights, thresholds, breach rules) are maintained in the Bonus Structure annex “6.1 Compensation structureCompensation has two components:A fixed monthly base salary, defined in the employment contract.A quarterly performance bonus, paid in a single payment at the end of each quarter, based on performance during that quarter.The exact bonus percentage and excellence tier are defined in the Bonus Structure annex.6.2 The three pillars of performancePerformance is measured across three pillars, each with a defined weight in the total bonus:Pillar A — Brand Quality & Operations: brand identity, validation discipline, content quality, team coordination, editorial calendar respect.Pillar B — Community & Engagement: community management oversight, response times, organic growth, engagement, lead conversion from DMs.Pillar C — Media Buying & Leads: paid campaigns performance, cost per lead, return on ad spend, paid leads volume, budget respect.Each pillar is composed of multiple measurable components. The exact components, their weights, and the thresholds used to evaluate them are defined in the Bonus Structure annex 6.3 Performance levelsWithin each pillar, performance is rated on four levels:Below threshold — targets not met or repeated issues; no bonus on that pillar.Threshold met — minimum acceptable performance; partial bonus.Target met — full performance at the expected level; full bonus.Excellence — targets clearly exceeded with measurable impact; bonus above the standard target.The exact score ranges and multipliers for each level are defined in the Bonus Structure annex.6.4 Brand compliance & breach penaltyProtecting Follow Me Academy's brand identity is the most critical responsibility of this role. A defined list of brand breaches (such as:- publishing without the marketing manager validation, -breaking content modesty rules, branding inconsistenciesThe full list of breaches and the penalty scale (partial reduction or full forfeit) are maintained in the Bonus Structure annex and may evolve over time as the brand's needs change.6.5 Evaluation processAt the end of each quarter, the marketing manager and the Coordinator hold a review meeting.Performance is reviewed pillar by pillar against the components defined in the Bonus sheetThe bonus is calculated, validated by the marketing manager, and paid the following month.After each review, the Coordinator receives a Quarterly Performance Report summarizing strengths, focus areas, priorities for the next quarter, and the calculated bonus. This report is the official record of the quarter.6.6 Authoritative documentsThe following documents define the operational details of this section. In case of any ambiguity in this Job Description, these documents are the authoritative reference:Bonus Structure (annex): explains the principles, levels, weights, and brand breaches in plain language.Bonus Calculator (Excel): the working tool used by the marketing manager to compute each quarter's performance and bonus, with all components, thresholds, and formulas linked together.Quarterly Performance Report: the dashboard report shared with the Coordinator at the end of each quarter.7. Required profile7.1 Technical skillsHands-on mastery of social media platforms (Meta, Instagram, TikTok, YouTube).Proven experience in media buying / paid ads management (Meta, TikTok).Strong writing and Speaking  skills in English, French and Arabic Notions of copywriting and ability to propose creative content ideas.Mastery of tools: Meta Business Suite, Ads Manager, Canva, Notion, Google Workspace.Skills in performance analysis (KPIs, CPL, engagement, ROAS).7.2 Cultural & behavioral fitDeep understanding of Algerian culture, sensitivity to local Muslim values.Personal alignment with FMA's modesty standards and brand identity.Discipline and respect for deadlines (top priority).Strong sense of ownershipAbility to give constructive feedback to the team without being aggressive.Customer service mindset and patience in interactions.Self-driven but humble :proposes ideas without overstepping authority.Trustworthy and consistent in respecting the validation process.7.3 ExperienceMinimum 2 to 3 years of relevant experience combining: social media management, community management, and paid ads (media buying).Experience in e-commerce media buying is highly valued.Experience in education or training sector is a plus.Experience working in small structured teams (5 to 10 people) is a plus.8. Evolution pathThe Content & Community Coordinator is an operational and tactical role, not a strategic leadership role. It exists to free the CEO from daily content and community follow-up while protecting the brand identity and growing the community through paid and organic channels.Based on demonstrated results, leadership capability, and long-term commitment to Follow Me Academy, this role may evolve toward greater responsibilities  for example, Marketing Manager  once the academy's marketing structure matures.Growth in this role is earned through three signals:Consistency: hitting performance KPIs across multiple consecutive quarters.Ownership: catching issues, proposing improvements, dealing with success as personalTrust: respecting the validation process and never bypassing it.